1966

On a cheerful day in May, the first Goldilocks branch opens in Pasong Tamo, Makati. This "Once Upon a Time" will flourish into a "Happy Ever After" in due course.

1968

Goldilocks marches along and opens its second branch along Taft Avenue, Manila.

1969

Parties and celebrations become more delightful, as Goldilocks extends to catering services.

1976

United States, here we come!

Goldilocks plants the Philippine Flag overseas by opening an outlet in Los Angeles, California.

1981

As the country celebrates the beatification of its first Saint, San Lorenzo Ruiz, Goldilocks is tapped as the official caterer for the visiting Pope John Paul II.

1984

Goldilocks continues its international expansion by opening in Vancouver, Canada.

1991

The Goldilocks family gets bigger through its franchising program. Great news for entrepreneurs!

1994

Goldilocks puts happy faces in their cakes - quite literally - as it introduces the trend in computerized edible portrait cakes.

1995

Di a nami sa Sugbu! Goldilocks launches its Cebu commissary to better serve the southern market. Padayon ang Lami!

1996

The once-small bakeshop comes of age: Goldilocks exceeds 1 billion pesos in revenue.

1999

Here's to a happy hundred! Goldilocks opens its 100th store.

2001

New look, same goodness: Goldilocks updates its store design and visual elements.

2002

Didto sa Davao, na ay Goldilocks na! Beginning in Luzon and extending to the Visayas, Goldilocks now reaches Mindanao.

2003

Another reason to visit the "vacation capital of the Philippines": Goldilocks opens in Baguio City.

2004

Viva Las Vegas! The USA now has 17 Goldilocks stores across key cities.

2006

Goldilocks celebrates 40 Thoughtful Years in the Philippines. Accordingly, the country's number one bakeshop reaches 5 billion pesos in sales and opens its 200th store.

2007

Come and see how Goldi-good things are made! The Goldilocks Cake Fun Tour opens its doors, to the delight of kids and kids at heart.

2009

Mother Earth joins the celebration: Goldilocks is recognized for its environmental activism and eco-friendly production systems.

2010

An icon gets updated: As Goldilocks transitions to a Global Brand, it reinvents its identity elements and strengthens its legacy for future generations