Goldilocks.com.ph

Milestones

(click on image to see view higher resolution)

42 YEARS OF MEMORIES, ACHIEVEMENTS AND HEART-WARMING TRIVIA

Did you know that the name Goldilocks was chosen because it suggested luck and prosperity? And luck it was that the two sisters who started the business shared a common passion: baking. One of them was a nurse who loved to bake and cook, while the other- who was in banking and finance- loved to bake and decorate cakes. With their sister-in-law who was also fond of decorating cakes, they put up their first bakeshop in a one-door apartment along Pasong Tamo, Makati City.

The story of Goldilocks Bakeshop spans 40 years, marked by many achievements and important milestone.

The first Goldilocks store opened on May 15, 1966 at 2300 Pasong Tamo Makati City.
Goldilocks is the first bakeshop in the Philippines to sell rolls in specially designed long boxes. The plastic roll bags, on the other hand, were originated by Goldilocks and have become the standard for plastic roll bag packaging in the country.
Goldilocks is first to innovate packaging for Crema de Fruta in the Philippines. Inspired by a Spanish recipe, it is now considered a Filipino “original”.

On its first day, total receipts amounted to P574. In 2007, system-wide total sales reached over P5.9 B.
From a workforce of ten when it started, Goldilocks now has over 2,000 employees.
Goldilocks is more than just a fairy tale character to you”. (see page 66 of the book “You Know You’re Pinoy If…”)

Tube pan cakes in different flavors were among Goldilocks’ first products.
The Chocolate Mousse and Black Forest Premium Cakes were inspired by baking trends abroad and adapted to Filipino taste.
From its initial offerings of simple baked goods, Goldilocks has expanded to catering services, and full meals and merienda choices with the Pinoy palate in mind.

As part of its school nutrition program, USAID accredited Goldilocks to produce Nutribuns in the late 60’s-mid 70’s. They were produced daily at the Pasong Tamo, Makati Plant.
As they entered the Philippine market, famous fastfood chains like McDonald’s, Wendy’s, Burger King and Carl’s Jr, partnered with Goldilocks to produce their burger buns.
There are now twenty stores in North America, nineteen in the West Coast and two in Vancouver Canada.

Goldilocks was one of the Filipino pioneers on foreign shores, opening its first outlet thirty years ago in Los Angeles, California.
Goldilocks was awarded the title of the Most Promising Filipino Franchise in 1999.
It was also awarded the 2004 Outstanding Filipino Franchise of the Year, the 2005 Outstanding Filipino Franchise of the Year HALL OF FAME, and the Franchise Marketing Campaign by the Philippine Franchise Association.

In May 2006, its Food Processing Plant was awarded the Triple- A rating by the National Meat Inspection Services, a testimony to the company’s commitment to food safety and quality.
One of the first 100 companies in the country to get GMP and SSOP (Good Manufacturing Practices and Standard Sanitation Operating Procedures) certifications.
Goldilocks has provided catering services for many foreign dignitaries, among them was the well-loved Pope John Paul II.

Opened in 1984, the Vancouver store is a popular destination for Canadians of European and Asian descent for its wedding cakes.
One unusual order ever received by Goldilocks was for a miniature cake replica of the Ali Mall Building for its opening and blessing. The cake, however, could not be brought inside the building, as the cake could not fit through the door!
Another request spanned two decades and two continents. In the 70’s, a boy celebrated his birthday with a Goldilocks Batman-themed cake. 20 years later, his sister (who had moved to Canada) ordered a replica of the cake for her own son’s birthday. Goldilocks recreated the cake, using only an old snapshot.

The bestsellers in the US and Canada are the same bestsellers in the Philippines: Fresh Lumpia, Mamon and Ensaymada.
In 1991, the Goldilocks family gets bigger through its franchising program. Great news for entrepreneurs!
In 1994, Goldilocks puts happy faces in their cakes —quite literally— as it introduces the trend in computerized edible portrait cakes.
Di a nami sa Sugbu! In 1995, Goldilocks launches its Cebu commissary to better serve the southern market. Padayon ang Lami!

Goldilocks is the best performing bakeshop in the Filipino hearts and mind. With 100% total brand awareness and top-of-mind score of 71% per 2005 UAI study.
Goldilocks is a Three-time Parangal ng Bayan winner for Most Outstanding Bakeshop.
Goldilocks is a Hall-of-Fame Awardee as Most Outstanding Bakeshop from the Consumers Union of the Philippines.
It is also a Hall-of-Fame Inductee in the National Consumers Quality Awards.

Goldilocks Cake Plant is the recipient of the Department of Environment and Natural Resources Award for its staunch environmental efforts.
Ranked among the top eight-fastfood chains in the country.
Goldilocks Fresh Bake is the 1st Filipino bread line to receive the Department of Health’s Sangkap Pinoy seal, affirming that Goldilocks products meet, even exceed, government standards for vitamin fortification.
Goldilocks introduced bromate-free bread ahead of government legislation.

Goldilocks Bitbit Packs: How thoughtful. How Pinoy! Based on the Filipino tradition of pasalubong and the Filipino value of sharing, a “bitbit” contains favorite snacks or cakes in individual packs for family members to share and enjoy.
With Sweet Delights Polvoron and Pik-A-Pop Caramel Popcorn, Goldilocks becomes the first bakeshop to brand its popular products for distribution in groceries and supermarkets.
Didto sa Davao, na ay Goldilocks na! Beginning in Luzon and extending to the Visayas, Goldilocks now reaches Mindanao in 2002.
In 2002, Goldilocks was re-launched with a new world-class look and feel.

Party Funfeast packages made Pinoy party favorites easily available over the counter.
In 2006, Goldilocks launched its delivery service Handa line 888-1-999, Isang tawag lang handa na!
For Goldilocks, Christmas season extends from December 16-31, with volume surging by 300% and all of it’s plants operating 24 hours a day.

Filipinos in the U.S. do not have to miss out on Christmas Traditions like Noche Buena. Sweet ham, stuffed chicken, puto, cakes and rolls are all offered in the U.S. stores.
Goldilocks first supplied Philippine Airlines with snack cakes in the 60’s. Now, Goldilocks products are again being served in both domestic and selected international flights.
Goldilocks has separate Research and Development for bakery and décor, to ensure its cakes are not only great tasting but also great-looking.
Goldilocks provides the much-needed support for the local poultry industry with its Shaw Cake Plant alone using three million eggs a month.
Another groundbreaking event was the staging of the 1st Goldilocks Intercollegiate Cake Decorating Challenge in 2006. The idea behind the competition was to give college students a venue to showcase their creativity and talents.
2007 saw Goldilocks launch its Cake Fun Tour to kids for them to see how their favorite cakes are made.